Why a silverback gorilla?
He is our company logo because it instantly communicates strength, authority, intelligence, and trustworthiness — all qualities that resonate with our clients and make a lasting impression. Gorillas are natural leaders who protect their community, which mirrors how we have our customers’ backs. We are bold, distinctive, and unforgettable. And with a powerful silhouette that looks great on everything from our website to our business cards, there is simply that cool factor.
ON DEMAND MERCHANDISE
In 2017, Joe Huchko shared an idea with his friend Dave DeSantis. Joe had a close friend who was a full-time firefighter in a northern New Jersey firehouse. That firefighter often complained to Joe (who was in the branded merchandise business) about how frustrating it was to order just a few branded items with the Firehouse logo. The process, he said, was stuck in the past.
To place an order, the firehouse had to compile a group order to meet minimum quantity requirements for various items. A designated firehouse representative would gather size information from all firefighters, collect payments, and then take the order to the screenprinter. Unfortunately, items were often out of stock, which meant the entire process had to start over—repeating the collection, ordering, and notification steps. This process was slow and cumbersome, often taking one to several months to complete.
Joe and Dave collaborated to find a better way. After four iterations and plenty of brainstorming, they, along with new partner Roger Nichols, developed a cutting-edge web platform that leverages modern technology to revolutionize company stores.
Today, your organization can have a digital storefront where employees can order individual branded items—eliminating the need to stock inventory in various sizes and colors. There’s no more hassle coordinating distribution or handling bulk orders. Employees can easily browse and order pre-approved branded gear, one item at a time.
Branded gear made simple—no hassle!